New York Deals
Nike Air Range WP Men’s Golf Shoes
Nike Flywire Technology is ultra-lightweight
Thin nylon fibers hold the foot in place for ultimate support and comfort
Waterproof mesh upper
Combination Phylite and Nike Power Platform outsole for balance and a smooth weight transfer
Integrated traction for maximum grip and ground feel
Foam-padded collar and tongue for a snug, comfortable fit
Full-length cushioned insole and Phylon midsole
In the 1950s, nationally respected track and field coach Bill Bowerman experimented endlessly to find competitive edges for his athletes at the University of Oregon. When footwear companies ignored his innovations, he began to cobble shoes on his own. Soon one of his runners, Phil Knight, joined his efforts, and their first label, Blue Ribbon Sports, was born. Through the 1960s, the brand steadily gained popularity until they were able to upgrade from selling the shoes out of the back of a Plymouth to opening their first retail store in Santa Monica.
A short time later, they changed their company’s name to Nike and adopted the legendary “Swoosh” insignia, replacing their former logo of a man running away from a diving falcon. One of the earliest pairs of Nike shoes gained fame thanks to waffle-style traction nubs on the outsole, an innovation inspired by Bowerman’s waffle iron; today, almost all running shoes use this design. With this and other performance-enhancing designs, as well as endorsements from the greatest athletes of the day, Nike separated itself from competitors.
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